Google Film, Digital THE GOOGLE PUZZLE by Hakuhodo Tokyo

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THE GOOGLE PUZZLE

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Industry Search Engines
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Released June 2012

Awards

Spikes Asia 2012
Direct Best Use of Other Digital Platforms in a Direct Campaign Bronze

Credits & Description

Entrant HAKUHODO Tokyo, JAPAN
Type of Entry Direct: Use of Media
Category Best Use of Other Digital Platforms in a Direct Campaign
Title THE GOOGLE PUZZLE
Advertiser/Client GOOGLE
Product/Service GOOGLE CHROME
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
Name Company Position
Tyo Id
Tyo Productions
Futurek
Kaibutsu
Scrap
Describe the brief from the client:
Demonstrate the power of the modern web technology available in Google Chrome with new online experiences
Creative Execution:
The end goal is to rescue the yellow ‘’O” from the Google logo, which has been mysteriously trapped, through a series of increasingly tricky puzzles, rendered across your screen in multiple windows.
Describe the creative solution to the brief/objective.
An intellectual game revolving around Google products that maximizes the cutting edge technology of HTML5. There are few things more satisfying than sinking those mental teeth into a complex conundrum and coming up trumps, or twisting your mind around a lateral thinking exercise and having that moment of clarity when it all falls into place. Through a series of brain- teasers revolving around Google products, lead users to have fun experimenting with unique interface and behaviors of multi-windows.
Describe the results in as much detail as possible.
Over 200,000 people completed. Drove Chrome usage.