Google Film, Digital Double Standard Autocorrect by S.I. Newhouse School of Public Communications Syracuse New York

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Double Standard Autocorrect

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Industry Mobile applications
Media Film, Digital, Interactive & Mobile
Market United States
Agency S.I. Newhouse School of Public Communications Syracuse New York
Creative Director Mel White
Art Director Alanna Quinlan
Copywriter Hairol Ma
Released December 2017

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: Google
Agency: S.I. Newhouse School of Public Communications
Geo: United States
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Professor: Mel White
Art Director: Alanna Quinlan
Copywriter: Hairol Ma
Published: December 2017
Synopsis:
He's commanding, she's bossy. He's bold and passionate, she's emotional. He's a perfectionist, she's high maintenance. It's about time we change the stereotyped language in the workplace. It's about time we change the stereotyped language in the workplace.