Why Speed Matters: Nick's First Pitch Intro by Arts & Sciences, Venables Bell & Partners for Google

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Why Speed Matters: Nick's First Pitch Intro

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Industry Search Engines
Media Film, Digital, Interactive & Mobile
Market United States
Agency Arts & Sciences
Director Todd Krolczyk
Agency Venables Bell & Partners
Service Agency Arcade Edit Los Angeles
Released June 2013

Awards

The New York Festival, 2014
Creative Marketing Effectiveness Interactive Second Prize Award

Credits & Description

Just like any other 13-year-old baseball fan, Nick had dreams of one day making it to the majors. But being diagnosed with a rare blood disorder put that dream on hold. Until, that is, Nick's friends, family and the baseball community teamed up and used the power of web to make his dream a reality.
For more information, visit g.co/nicksfirstpitch
Nick is just like any young baseball fan. He plays Little League. His bedroom is covered in pennants and posters. And he dreams of making it to the majors. This all changed when he was diagnosed with aplastic anemia, a life-threatening blood disorder that has taken him away from his friends and from the game he loves. Until last night.
Google partnered with agency Venables Bell & Partners and tech partner Deeplocal to enable Nick to make the pitch. Arts & Sciences director Todd Krolczyk created a film telling Nick's story, and documented the event live as it unfolded in Kansas City and Oakland. The piece was cut by Arcade editors Dean Miyahira and Kim Bica.
The pitch was made possible via a telerobotic pitching machine that can be controlled over long distances through Google Fiber’s high-speed connection. Created by Deeplocal, the robot, equipped with a livestreaming camera, showed Nick the stadium in Oakland in real time as he tossed out the first pitch remotely.
NICK’S FIRST PITCH - CREDITS
CLIENT NAME: Google

BRAND: Google Fiber

SPOT NAME: Nick’s First Pitch

EVENT DATE: 6/12/13

AGENCY: Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Lee Einhorn
ART DIRECTOR: Beau Hanson

COPYWRITER: Jody Horn / Lane Karczewski

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

AGENCY PRODUCER: Joyce Chen

FIELD PRODUCER: Jim Garcia

PRODUCTION COMPANY: Arts & Sciences

DIRECTOR: Todd Krolczyk

DIRECTOR OF PHOTOGRAPHY: Michael Lockridge

EXECUTIVE PRODUCERS: Mal Ward, Marc Marrie and Matt Aselton
PRODUCER: Dina Oberley

TECHNOLOGY PARTNER: Deeplocal

TECHNOLOGY ACCOUNT DIRECTOR: Lauren Keller

TECHNOLOGY ENGINEERS: Patrick Miller, Zach Olshenske, Nick Stahlnecker Greg Baltus, Will Hamilton, Ray Giorgi, Drew Hendrickson

STREAMING VIDEO PROVIDER: Influxis

EDITING COMPANY: Arcade Edit

EDITORS: Kim Bica/Dean Miyahira

EDITORIAL MANAGING DIRECTOR: Damian Stevens

EDITORIAL EXECUTIVE PRODUCER: Nicole Visram

EDITORIAL PRODUCERS: Eytan Gutman and Leslie McCarthy

MUSIC: Extreme Music
MIX: Loren Silber at Lime
COLOR: Sean Coleman at Company 3

COLOR: Producer: Matt Moran