Ping-Pong Hangout by Goodby Silverstein & Partners San Francisco, Hook for Google

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Ping-Pong Hangout

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Industry Software & Multimedia Productions, SaaS, Search Engines
Media Film, Digital, Interactive & Mobile
Market United States
Agency Goodby Silverstein & Partners San Francisco
Agency Hook
Released May 2012

Awards

Clio Awards, 2013
Digital/Mobile Games Silver

Credits & Description

Advertiser: GOOGLE
Agency: GOODBY SILVERSTEIN & PARTNERS, HOOK
Category: Games


Brief Explanation
PLAY PING-PONG WITH YOUR MIND.We had to convince agency creatives to include Google+ ideas in their campaigns. But first, we had to let them sample it for themselves. So we challenged agencies to compete head-to-head in a nationwide Ping- Pong tournament. In a Google Hangout. Using Google+ face tracking. 42,000+ people played in 11 countries. 50% left with shattered egos.50% left with even more swagger.100% now see what a great channel Google+ is.GAME OVER!