New Me by Mullen Boston for Google

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New Me

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Industry Website, Portals
Media Film, Digital, Interactive & Mobile
Market United States
Agency Mullen Boston
Editor Chris Huth
Released January 2013

Credits & Description

Media: TV
Category: Electronics & Technology
Category: Short Format Internet Film
Agency: Mullen
Production Company: Mullen in-house
Brand: Google
Geo: Americas, United States
Advertising Agency: Mullen, San Francisco, USA
Chief Creative Officer: Mark Wenneker
Group Creative Director: Paul Foulkes
Creatives: Paul Foulkes, Brian Tierney, Jamie Rome, Emile Doucette
Director of Integrated Production: Liza Near
Executive Producer: Zeke Bowman
Senior Producer: Liz Shook
Associate Producer: Vera Everson
Agency Senior Content Producer: Jamee Sheehy
Account Team: Zach Rubin, Tara Inskip, Courtney Calvert, Steve Raggiani, Hannah Hewitt
Editorial: Lost Planet
Editor: Chris Huth
Lost Planet Executive Producer: Krystn Wagenberg
Lost Planet Producer: Kate McCormick
Post Vector Art and Color: Black Hole
Black Hole Producer: Tim Vierling
Mix: Tom Jucarone, Sound Lounge
End Animation: Autofuss
Brief Explanation
This video, released by Google on January 1st to coincide with the launch of their new Google Play service, played off of the New Year’s resolutions made by so many this time of year. The goal was to show how all the varied content on Google Play (music, movies, books, apps and more) can help just about anybody achieve (or at least try to achieve) their New Year’s goal. Of course, at the end we reveal that not even Google Play was enough to curb the insatiable appetite of this particular Google Play user.