Grabtaxi Film, Digital GrabCar by Saatchi & Saatchi Bangkok

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GrabCar

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Industry Taxi
Media Film, Digital, Interactive & Mobile
Market Thailand
Agency Saatchi & Saatchi Bangkok
Executive Creative Director Golf Nuntawat Chaipornkaew Creative Group Head
Producer Surayut Sritrakul, Pavaranan Kanpairoh Editor
Strategic Planner Orathai Maneechot
Production Vanilla Films
Released December 2015

Credits & Description

Service With a Surreal Fantasy
Saatchi & Saatchi Thailand has launched a new campaign for GRABCAR with an online film. A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GRABCAR’s mobile application service powered by GRABTAXI, which enables customers to book superior rides anytime, anywhere. The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.
Client: GrabTaxi
Agency: Saatchi & Saatchi Thailand
General Manager: Kannikar Kamolkasemsilp
Executive Creative Director: Golf Nuntawat Chaipornkaew Creative Group Head: Krissada Jun-On
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan Copywriters: Chavanon Tantisiriseranee
Agency Producer: Sasamon Kamnungnate
Strategic Planner: Orathai Maneechot
Account Director: Bongkoch Khunvithaya
Account Executive : Pamela Mulhern
Production house : Vanilla films Director: Apiruk Pangseepirom Assistant Director: Niwat Mahachaiyasit DoP: Akkarapong Kusakul
Producer: Surayut Sritrakul, Pavaranan Kanpairoh Editor: Tanabat Boonyasena
Sound Studio: Pumpumpumpum
Sound Engineer: Somnuk Loisawai