Greenpeace Film, Digital TOXIC TOURS by Circus

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TOXIC TOURS

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Film, Digital, Interactive & Mobile
Market Mexico
Agency Circus
Creative Director Emiliano Rodriguez Nuesch
Art Director Martin Zeta
Creative Santiago Spinola
Producer Pablo Llaca, Mariana Rios
Editor Alexa Arloff
Released March 2013

Credits & Description

Advertiser: GREENPEACE MEXICO
Agency: CIRCUS DF
Category: Charities, Public Health & Safety, Public Awareness Messages
Advertising campaign: TOXIC TOURS
Creative Director: Emiliano Rodriguez Nuesch (Circus Df)
Editor: Alexa Arloff (El Taller)
Film Director: Christian Murguia (Cine Concepto)
Art Director: Martin Zeta (Circus Df)
Producer: Pablo Llaca (Cine Concepto)
Creative: Santiago Spinola (Circus Df)
Digital Producer: Zoe Pavon (Circus Df)
Producer: Mariana Rios (Circus Df)
Programmer: Mariano Rivas (Circus Df)
Web Designer: Yanel Bottini (Circus Df)

Brief Explanation
Problem:Today in Mexico, 70% of the rivers are polluted with chemicals.Challenge:Help Greenpeace raise awareness on this issue.Objective:Create a reaction in the public opinion to influence politicians and business corporations.Strategy:On World Tourism Day, we launched Toxic Tours, the first toxic travel agency.We produced online videos with many Mexican celebrities practising and promoting our toxic activities like snorkeling in oil and dead fish fishing.We organized educational tours to polluted rivers in Mexico for people to interact first hand with the problem. The tours were broadcast live in our website.