H&M Film, Digital Close the loop by Callboy, Forsman & Bodenfors Gothenburg

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Close the loop

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Industry Apparel & Accessories Stores
Media Film, Digital, Interactive & Mobile
Market Sweden, Denmark
Agency Callboy
Agency Forsman & Bodenfors Gothenburg
Designer Mark Forsman, Bodenfors
Editor Jane Cina @ Trim, Leila Sarraf
Released September 2015


One Show, 2016
Interactive Csr - Advertising / Advertising Merit
Film Csr - Online Films & Video / Online Films & Video Merit

Credits & Description

Brand: H&M
Media: TV
Agency (& City): Forsman & Bodenfors, Gothenburg/H&M Inhouse, Stockholm
Copywriter(s): Forsman & Bodenfors: Anna Qvennerstedt
Art Director(s): Forsman & Bodenfors: Karin Frisell
Production Company (& City): Callboy, Stockholm
Film Director(s): Max Vitali
Production Company Producer(s): Tilde Franzén
Agency Producer(s): Forsman & Bodenfors: Magnus Kennhed
Senior Account Director: Forsman & Bodenfors: Leif Sorte
Account Manager: Forsman & Bodenfors: Joachim Levin
Designer: Forsman & Bodenfors: Ellinor Bjarnolf
PR: Forsman & Bodenfors: Maja Bredberg
Music Supervisor: Forsman & Bodenfors: Jenny Ring, Joel Borg
Agency Producer, Digital: Forsman & Bodenfors: Helena Wård
Head of Creative: H&M Inhouse: Erik Zetterberg
Head of Marketing: H&M Inhouse: Daniel Herrmann
Project Manager: H&M Inhouse: Pär Zetterberg
Producer Film: H&M Inhouse: Lars Nilsson
Operative Project Manager Digital: H&M Inhouse: Erik Hagström
Project Manager Social media: H&M Inhouse: Maria Giertz
Project Manager Sustainability: H&M Inhouse: Karin Brinck
Head of Media: H&M Inhouse: Annika Sandström
PR : H&M Inhouse: Anna Eriksson
D.O.P: Mattias Rudh
Stylist: Denise Östholm
Grading: Chimney
Online: Gangsters
Editor: Leila Sarraf/Trim
Music: Jonas Quant
Sound: Stopp
Product: Clothing & Fashion
The collection is made from recycled textile from the Garment Collecting initiative in H&M’s own stores. H&M has made a film with a clear message: “There are no rules in fashion but one, to recycle your clothes”. H&M has made it a mission to create a loop when it comes to textile. By receiving old clothes and using it in the manufacturing of new products H&M seeks to minimize the damage on the environment and create a new future for the fashion industry.