Gud Film, Digital Burt's Bees gud: Good Morning Inspiration by Baldwin&

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Burt's Bees gud: Good Morning Inspiration

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Industry Cosmetics & beauty products
Media Film, Digital, Interactive & Mobile
Market United States
Agency Baldwin&
Director Brandon Loper
Creative Director Philip Marchington, Bob Ranew, Lisa Shimotakahara, David Baldwin
Art Director April Mathis Lauderdale
Copywriter Chad Temples
Editor Cooper Kenward
Production Avocados & Coconuts
Released April 2013

Credits & Description

Baldwin& was tasked with introducing Red Ruby Groovy, a 'morning' scent, made with grapefruit and thyme, and the brief was open-ended, just "Red Ruby Groovy wakes up your wonderfulness."
Research into how exactly one wakes up wonderfulness led Baldwin&âto, among other things, to the 'perfect mornings' that a surprising number of young women, over 300, have put up on their Pinterest boards. Impressed, the thought occured, "These are it. Why not just bring one of these to life?"
Media: Online
Category: Cosmetics & toiletries
Client: Güd
Agency: Baldwin&
Production: Avocados & Coconuts
Country: United States of America
Director: Brandon Loper
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: April Lauderdale
Copywriter: Chad Temples
Executive Producer: Dalia Burde
Agency Producer: Erica Brugman
Editor: Cooper Kenward
Composer: Rob Dennle
Production Manager: Heron Calisch-Dolen
Post Production Producer: Ana Orrach
Music: Marmoset
Agency Production: Driver Media
Graphics/Animation: Kyle Westbrook
Color Correct: Spy Post
Color Correct Exec Prod.: Lori Joseph
Telecine: Chris Martin
Music Prod.: Eric Nordby
Published: April 2013