|Industry||Cosmetics & beauty products|
|Media||Film, Digital, Interactive & Mobile|
|Creative Director||Philip Marchington, Bob Ranew, Lisa Shimotakahara, David Baldwin|
|Art Director||April Mathis Lauderdale|
|Production||Avocados & Coconuts|
Credits & Description
Baldwin& was tasked with introducing Red Ruby Groovy, a 'morning' scent, made with grapefruit and thyme, and the brief was open-ended, just "Red Ruby Groovy wakes up your wonderfulness."