Harvey Nichols Film, Digital Shoplifters [video] by adam&eveDDB London

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Shoplifters [video]

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Industry Apparel & Accessories Stores
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency adam&eveDDB London
Art Director Colin Booth
Copywriter Ben Stilitz
Account Executive Ben Priest
Production Blinkink
Director Layzell Bros
Producer Bart Yates, Maiwenn Le Borgne
Released July 2015


Cannes Lions 2016
Film TV & Cinema Film: Retail & e-Commerce Grand Prix
Promo And Activation Strategy: Launch / Re-launch Bronze Lion

Credits & Description

Title: Love freebies?
Brand: Harvey Nichols
Media: Online
Category: Retail services
Agency: DDB
Geo: United Kingdom
Harvey Nichols: Love freebies?
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Art Director: Colin Booth
Copywriter: Ben Stilitz
Head of Design: Paul Knowles
Account Management: Paul Billingsley, Britt Lippett, Katie Gough
Agency Planner: Michelle Gilson
Media agency: Zenith Optimedia
Media planners: Tim Payne, Becky Dorfman
Production Company: Blinkink, London, UK
Director: Layzell Bros
Editor: Anne Perri / Work Post
Soundtrack name and composer: Wiley ‘Wot Do U Call It’
Post-production: Blink
Audio post-production: Wave
The Campaign
This campaign was created to launch Harvey Nichols' new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.
The online film uses real CCTV footage of shoplifters at Harvey Nichols Knightsbridge store getting caught in the act. It is meant to show that if you want freebies from Harvey Nichols, you’re better off getting them the legal way. The faces of the featured shoplifters have been disguised with animated heads to protect their identity. The endline reads: Love freebies? Get them legally.
For the print campaign we created fictional scenes of glamorous shoplifters being caught in the act of stealing from our stores using models and actors.