Havaianas Film, Digital Clouds by AlmapBBDO, USA

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Industry Shoes
Media Film, Digital, Interactive & Mobile
Market United States
Agency AlmapBBDO, USA
Art Director Ricardo Pocci
Producer Acaca
Released August 2012


ADC Awards 2013
Interactive Craft Merit

Credits & Description

Media: TV
Alternative Title: A Grande Virada
Geo: United States
Category: Clothing & Footwear
Agency: BBDO
Brand: Havaianas
In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.
Advertising Agency: AlmapBBDO, USA
General Creative Director: Marcello Serpa
Creative Directors: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, João Paulo Testa
Producer: Acaca
Sound: B, A, START
Accounts: Cristina Chacon, Mariana Gomiero