HBO Film, Digital Dig Deeper by BBDO New York, Biscuit Filmworks

Adsarchive » Film , Digital » HBO » Dig Deeper

Dig Deeper

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Film, Digital, Interactive & Mobile
Market United States
Agency BBDO New York
Director Tim Godsall
Executive Creative Director Mike Smith, Greg Hahn, Bill Bruce
Art Director Marcel Yunes
Copywriter Rick Williams
Producer Line Producer Mala Vasan, Holly Vega, Colleen O’Donnell
Account Supervisor Tara Deveaux, Leland Candler, Austin Scherer
Editor Geoff Hounsell
Agency Biscuit Filmworks
Production B-Reel
Released September 2011


One Show 2012
One Show Entertainment Online Branded Entertainment / Short-form Gold
One Show Interactive Websites / Branded Games Silver
One Show Branded Content / Online Merit
One Show Interactive Websites / Durable Goods Merit

Credits & Description

Category: Interactive Film
Advertiser: HBO
Product/Service: TRUE BLOOD
Production Company: BISCUIT FILMWORKS, Los Angeles, Los Angeles, USA, USA
Production Company: B-REEL, Los Angeles, Los Angeles, USA, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Mike Smith
Copywriter: Rick Williams
Art Director: Marcel Yunes
Agency Producer: Brian Dilorenzo/Niklas Lindstrom/Diane Hill/Nicholas Gaul
Account Supervisor: Tara Deveaux/Austin Scherer/Leland Candler
Producer: Holly Vega (Executive Producer)/Colleen O'donnell (Producer)/Mala Vasan (Line Producer)
Director: Tim Godsall
Editor: Geoff Hounsell
Sound Design/Arrangement: Henryboy
Director Of Photography: Christopher Soos
EditingCompany: Arcade Edit
Director Of Photography: Christopher Soos
Editing Company: Arcade Edit
Other Credits: Shawn Lacy (Managing Director)

English Description
“Dig Deeper” is an interactive experience to promote True Blood Season 3 on DVD, Blu-ray, and digital download. It questions whether fans caught all the details in True Blood Season 3.

Our objective was to challenge fans to prove just how well they know their True Blood, by embedding Season 3 clues in what at first appears to be a traditional commercial. It leads fans to Deeper, where a customer player allows users to zoom deep into the image. If fans pore over every detail (and know their True Blood), they’ll discover 60 taggable Season 3 clues embedded in the action. The more clues they tag, the more badges they earn that post directly to Facebook, elevating their fan status.

The film becomes a game that’s meant to be watched and rewatched. To show that, just as with Season 3, the more you look, the more you notice.

The campaign was a huge success. Hundreds of thousands of Truebies began putting their fandom to the test. Users spent an average of 23 minutes interacting with the “Dig Deeper” film – watching and rewatching our commercial to prove their True Blood prowess.