Heineken Film, Digital HEINEKEN STARPLAYER by Akqa London

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Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Akqa London
Associate Creative Director Miles Unwin
Executive Creative Director Nick Bailey
Released April 2011

Credits & Description

Category: Mobile Advertising
Advertiser: HEINEKEN
Product/Service: STARPLAYER
Agency: AKQA
Date of First Appearance: Apr 27 2011
Entry URL: http://awards.akqa.com/awards2011/CannesLions/Starplayer/mobile.html
Chief Creative Officer: James Hilton (AKQA)
Executive Creative Director: Nick Bailey (AKQA)
Executive Creative Development Director: Andy Hood (AKQA)
Project Director: Hanna Gray (AKQA)
Project Manager: Carolyn Mangan (AKQA)
Group Account Director: James Scott (AKQA)
Head of Technical Architecture: Neville Kuyt (AKQA)
Associate Creative Director: Miles Unwin (AKQA)
Associate Creative Development Director: Paddy Keane (AKQA)
User Experience Architect: Joanne Alden (AKQA)
Technical Delivery Manager: Gareth Scrivens (AKQA)
Quality Assurance Manager: Ellen Woolridge (AKQA)
Senior Designer: Jamen Percy (AKQA)
Senior Copywriter: Tessa Hewson (AKQA)
Presentation Technical Architect: Nick Lockwood (AKQA)
Technical Architect: Christopher Marsh (AKQA)
Senior Software Engineer: Rob Gilks (AKQA)
Senior Web Developer: Andrew Smith (AKQA)
Senior Web Developer: James Lelyveld (AKQA)
Creative Developer: Wanja Stier (AKQA)

English Synopsis
StarPlayer is a first in social media multi-platform gaming, transforming TV watching into a social interactive experience for fans.

72% of people watch UEFA Champions League matches alone and at home*. With StarPlayer, Heineken radically changes the way people watch UCL and takes watching football on TV to the next level.

The first global ‘dual-screen’ football game – to score points players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Players compete and share scores via Facebook and other players around the world in the ‘Interactive Champions League’.