The Legendary Making of The Date by Wieden + Kennedy Amsterdam for Heineken

Adsarchive » Film , Digital » Heineken » The Legendary Making of The Date

The Legendary Making of The Date

Pin to Collection
Add a note
Industry Beers and Ciders
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency Wieden + Kennedy Amsterdam
Released February 2011

Awards

Cannes Lions 2012
Film Lions Branded Content Internet Film Silver

Credits & Description

Type of entry: Internet Film
Category: Branded Content Internet Film
Advertiser: HEINEKEN
Product/Service: LAGER
Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertiser HEINEKEN
Product LAGER
Entrant WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Type of Entry: Internet Film
Category: Branded Content Internet Film
Title: THE LEGENDARY MAKING OF THE DATE
Advertiser/Client: HEINEKEN
Product/Service: LAGER
Entrant Company: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
DM/Advertising Agency: WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS


Brief Explanation
'The Date' was the second installment of Heineken's new global 'Open Your World' brand campaign. 'The Legendary Making of The Date' is a tongue-in-cheek look behind the scenes of the TV production which reinvents the genre of 'Making Of' films in a legendary way. The film shows the legend in action - juggling knives, out-contortioning a contortionist, sharing his Olympic fencing expertise with cast members, performing legendary shadow puppetry and even engaging in a game of one-upmanship with the first 'legend' of the 'The Entrance' - all in between takes of the spectacular TV production.