Hemorio Film, Digital Waiting For Life by Heads Propaganda

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Waiting For Life

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Industry Blood Donation
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Heads Propaganda
Creative Director Fabio Miraglia, Mario D`andrea, Thiago Carvalho, Flávio Medeiros, Silvio Medeiros
Art Director Thiago Carvalho, Silvio Medeiros
Copywriter Gabriel Sotero
Production Paranoid BR
Director Daniel Semanas
Released April 2013

Credits & Description

Media: TV
Agency: Heads Propaganda
Brand: Hemorio
Geo: Americas, Brazil
Advertising Agency: Heads Propaganda, Brazil
Creative Directors: Flavio Medeiros, Silvio Medeiros, Fabio Miraglia
Copywriter: Gabriel Sotero
Art Director: Silvio Medeiros
Agency Producer: Fabiano Proenca
Account Manager: Leticia Machado, Thais Casaes
Production Company: Paranoid BR Films
Director: Daniel Semanas
Conception and Animation: Amanda Grazini, Daniel Semanas, Guma, Paulo Stoker
Producer: Egisto Betti
Paranoid BR Account Manager: Juliana Miranda
Audio Company: Lua Nova Audio Production
Music and Lyrics: Teco Fuchs
Singer: Izadora Molinari
Sound Effects: Edu Jimenez
Account Supervisor: Gabriela Duarte
Lua Nova Account Manager: Larissa Storch
A animation that uses the YouTube time-line bar to create a link between the waiting time and the importance of getting blood to those who need it. The blood leaves the veins of the donor and enter the timeline bar, as if it were an extension of the catheter, until it reaches the patient, who returns to life.