Holden Film, Digital Volt: Power of $2.50 by AJF Partnership Melbourne

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Volt: Power of $2.50

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency AJF Partnership Melbourne
Director Shaun Crawford
Creative Director Josh Stephens
Art Director Richard Walker
Copywriter Michael Skarbek
Editor Nicholas Carlton, James Lawler
Production Crank Films
Released May 2013

Credits & Description

Holden has released a web film via AJF Partnership Melbourne to promote their electric car, the Volt. Filmed using 16 hidden cameras, the film shows what happened when unsuspecting customers at a petrol station were only charged $2.50 for their petrol â the same cost as recharging the Holden Volt. Since its release, the film has been viewed over 350,000 times on YouTube.
Category: Automotive
Client: Holden
Agency: AJF Partnership, Melbourne
Production: Crank Films
Country: Australia
Director: Nicholas Carlton
Director: James Lawler
Director: Shaun Crawford
Creative Director: Josh Stephens
Art Director: Richard Walker
Copywriter: Michael Skarbek
Production company: Crank Films
Executive Producer: Nigel Odell
Sound: Dmitri Golovko
Group Account Director: Jayne Brady
Account Director: Emily Pockley
Agency Producer: Jess van Roosendaal
Editor: James Lawler
Editor: Nicholas Carlton