CONNECTING LIFELINES by Dentsu Inc. Tokyo for Honda

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Dentsu Inc. Tokyo
Released June 2012


Intercontinental Advertising Cup, 2012
Best of Products & Services BEST OF OTHER VEHICLES AND ACCESSORIES Cup Winner

Credits & Description

Advertiser HONDA MOTOR
Entrant DENTSU Tokyo, JAPAN
Type of Entry: Other Interactive Digital Solutions
Category: Other Digital Channels
Advertising/Web Design Agency: DENTSU Tokyo, JAPAN
Takeshi Imai Honda Motor Project Director
Tadafumi Nogawa / Aiko Sugawara Honda Motor System Architecture Designer
Kaoru Sugano Dentsu Creative Director / Creative Technologist
Kyoko Yonezawa Dentsu Creative Technologist
Seiichi Saito Rhizomatiks Producer / Technical Director
Hiroyuki Hori Rhizomatiks Technical Director / Software Engineer
Akira Hayasaka Software Engineer
Yu Orai Dentsu Art Director
Ryuta Modeki Twotone Art Director
Yusuke Nishida Twotone Designer
Sotaro Yasumochi / Nadya Kirillova Dentsu Copywriter
Hiroko Ise / Yuhei Urano Dentsu Text Data Mining
Taeji Sawai Qosmo Sound Designer
Keisuke Arikuni Rhizomatiks Assistant Director
Takao Kaburaki / Takuma Sato Dentsu Account Director
Haruhiko Ishikawa Shipoo Producer
Ken Imamura / Akihiro Mikawa / Yuichiro Ishido Honda Motor Client Supervisor
Brief Explanation
March 11, 2011, North-Eastern Japan is rocked by a massive earthquake and tsunami. Traffic in and out of the region grinds to a complete halt. Within 20 hours after the earthquake, Honda quickly responded to the critical situation by providing road information collected real-time via the Internavi system installed on vehicles. By plotting these real-time data on a map, usable roads are visualised to the public. The information was distributed via the internet and through Google Maps. Through Honda’s speedy and timely response, Internavi contributed to rebuilding efforts by literally showing the road to recovery.