Honda Film, Digital Honda CR-V - iOs App by mcgarrybowen London

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Honda CR-V - iOs App

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Industry Cars, SUV & Four Wheel Drive
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency mcgarrybowen London
Production Saddington Baynes
Released April 2013

Credits & Description

Category: Automotive
Brand: Honda
Agency: McGarry-Bowen
Country: United Kingdom
Honda Motor Europe
- Alongside mcgarrybowen, Sb produced the ATL print campaign. This ran alongside the broadcast advert "Do More New"
- Mircrosite asset generation in conjunction with Elvis Communications
- Nexus commissioned SB to generate assets for the in-store brochure
Honda Access (HACE) Europe
Working directly with Honda, SB created:
- Microsite for Honday Europe's accessories range
- Digital mobile app and animation to be used at trade events and at dealerships
- BTL leaflets to be used at POS
- Press release to coincide with the launch of the CR-V, which went directly to vertical B2B publications
Honda UK
- Collaborated with Wieden and Kennedy to generate assists for POS and press use
Category: Automotive
URL: http://casestudies.saddingtonbaynes.com/honda-crv/
Client: Honda
Agency: McGarry-Bowen
Production: Saddington Baynes
Country: United Kingdom