Hospital A.c. Camargo Film, Digital Earphones by J. Walter Thompson Sao Paulo


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Industry Hospitals, Healthcare facilities & Medical Services, Anti-smoking
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency J. Walter Thompson Sao Paulo
Executive Creative Director Humberto Fernandez
Creative Director Luciana Cardoso
Art Director Thiago Jacon
Copywriter Felipe Ribeiro Account
Released September 2016

Credits & Description

AC Camargo is a private non-profit institution, and of the largest integrated cancer centers in the world. They invited us to create a campaign to prevent teenagers to start smoking cigarettes, or even to talk to those who smoke eventually. The problem is: these guys believe they are super heroes and are never going to die, so the old “smoking kills” campaigns are not effective. We had to approach a different direction, and we’ve got to connect it to the language of the teenagers of today.
Media: TV
Category: Health & safety
Client: A.C. Camargo Cancer Center
Agency: J. Walter Thompson Brazil
Production: Fat Bastards
Country: Brazil
Director: Bruno Shintate
Executive Creative Director: Humberto Fernandez
Chief Creative Officer: Ricardo John
Chief Creative Officer: Rodrigo Grau
Creative Director: Luciana Cardoso
Art Director: Thiago Jacon
Copywriter: Felipe Ribeiro
Art Director: Felipe Porto
Production company: Nash
Sound Design: Modular Safari
DoP: Fabio Politi
Agency Producer: Marcia Lacaze