Hotels.com Film, Digital Winter Swear Jar [1.20 min] by J. Walter Thompson Toronto

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Winter Swear Jar [1.20 min]

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Industry Travel Agencies, Tour Operators & Travel Services
Media Film, Digital, Interactive & Mobile
Market Canada
Agency J. Walter Thompson Toronto
Chief Creative Officer Ryan Spellicsy
Creative Denise Cole, Laurent Abesdris, Jose Rivas, Kyla Galloway
Production Director's Think Tank
Released February 2017

Awards

One Show 2017
Social Media Branded Social Post: Branded Social Campaign Merit
Social Media Branded Social Post: Real-time Response Merit
Direct Marketing Digital: Social Media & Viral Marketing Merit

Credits & Description

Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com
Category: Tourism / Travel / Transportation
Chief Creative Officer: Ryan Spellicsy
Production Company: Think Tank / Toronto / Saints / Toronto / Alter Ego / Toronto
Producer: Andrew Schulze / Joanne Sincich / Kawal Singh
Creative Team: Laurent Abesdris / Denise Cole / Kyla Galloway / Jose Rivas
Social Media Manager: Adam Ferraro
User Experience Designer: Niall Flynn
User Interface Designer: Kevin Tam
Published: February 2017
Description: Canadians really like to gripe about the cold winter months, so for every profanity-laden, anti-winter tweet we find on Twitter, we’ll add a quarter to the Hotels.com #WinterSwearJar. Each time the Jar reaches $1,000, Hotels.com will send one lucky Canadian somewhere warm.