Houdini Film, Digital The Houdini Menu by McCann Stockholm

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The Houdini Menu

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency McCann Stockholm
Chief Creative Officer Adam Kerj
Art Director Carl Larsson
Copywriter Daniel Blomberg
Production Camp David Film
Director Sebastian Reed
Released April 2017

Credits & Description

Category: Retail Services
Brand: Houdini Sportswear
Agency: MCCANN STOCKHOLM
Art Director: Carl Larsson
Copywriter: Daniel Blomberg
Chief Creative Officer: Adam Kerj
Account Manager: Melina Svéd
Designer: Lena Danroth
Account Manager: Jonna Liljedahl
Account Director: Thomas Gibson
Technical Director Marcus Johansson
Editor: Hannes Falk

Production Company: CAMP DAVID
Director: Sebastian Reed
Executive producer: Kristina Wibom
Producer: Linnéa Andersson
DP: Viktor Kumlin
AC: Max Devoon
Production Assistant: Sebastian O. Carlsson

Client: HOUDINI (Sportswear)
CEO: Eva Karlsson
Project manager: Olle van Keppel
Head of design: Jesper Danielsson
Textile Engineer: Malin Wetterborg
Social media management: Emma Schuring, Axel Lindgren
Date: April, 2017
Description:
What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but this time we decided to eat them.
We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.