Houdini Film, Digital The Houdini Menu by McCann Stockholm

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The Houdini Menu

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency McCann Stockholm
Chief Creative Officer Adam Kerj
Art Director Carl Larsson
Copywriter Daniel Blomberg
Production Camp David Film
Director Sebastian Reed
Released April 2017

Credits & Description

Category: Retail Services
Brand: Houdini Sportswear
Art Director: Carl Larsson
Copywriter: Daniel Blomberg
Chief Creative Officer: Adam Kerj
Account Manager: Melina Svéd
Designer: Lena Danroth
Account Manager: Jonna Liljedahl
Account Director: Thomas Gibson
Technical Director Marcus Johansson
Editor: Hannes Falk

Production Company: CAMP DAVID
Director: Sebastian Reed
Executive producer: Kristina Wibom
Producer: Linnéa Andersson
DP: Viktor Kumlin
AC: Max Devoon
Production Assistant: Sebastian O. Carlsson

Client: HOUDINI (Sportswear)
CEO: Eva Karlsson
Project manager: Olle van Keppel
Head of design: Jesper Danielsson
Textile Engineer: Malin Wetterborg
Social media management: Emma Schuring, Axel Lindgren
Date: April, 2017
What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but this time we decided to eat them.
We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.