HP Film, Digital Don's Voice Project by Not Impossible Labs

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Don's Voice Project

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Industry Printers, Scanners & Supplies
Media Film, Digital, Interactive & Mobile
Market United States
Agency Not Impossible Labs
Executive Creative Director Mick Ebeling
Producer Sophia Dilley
Editor Matt Chesse
Released February 2015


One Show 2015
Branded Entertainment Documentaries / Online Bronze Pencil

Credits & Description

Donâs Voice is a heart-warming look created by Not Impossible at the true story of Don and Lorraine Moir, a farm family debilitated by ALS. Don and Lorraine married in 1989. Six years and three children later, Don was diagnosed with. Don communicates via a letter board: a simple sheet of paper with the alphabet divided into quadrants. Letter-by-letter, word-by-word, the disease has forced Don to communicate silently through others for over a decade. After hearing Not Impossible Founder Mick Ebeling on the radio, Lorraine contacted Not Impossible to help create a digital solution for her husband. The Not Impossible team, led by volunteer Javed Gangjee, utilized its know-how, the HP x360 Convertible PC and SpeakYourMind Foundation software to develop a simple interface that replicated Donâs paper letter board. Don was now able to access a new world of technology and communication for the first time since being diagnosed. Through this simple technology, Don independently wrote a love letter to his wife and was able to audibly say "I Love You, Lorraineâ for the first time in 15 years. Donâs life with technology has just begun. Not Impossible's mission is to "Help One, Help Many," and it takes brave people, like Don Moir, to inspire us to action. How will you #BendTheRules with technology and #VoiceYourLove?
Media: Interactive
Category: Other
URL: http://www.NotImpossibleLabs.com
Client: HP
Agency: Not Impossible, USA
Advertiser: Not Impossible Labs
URL: Elliot Kotek
Production Company: Not Impossible Labs, Venice Beach
Production Company: SpeakYourMind Foundation, Rhode Island
Producer: Sophia Dilley
Editor: Matt Chesse
Executive Creative Director: Mick Ebeling
Programmer: Javed Gangjee