Huggies Film, Digital Murilo's First 100 Days by Agencia Mood São Paulo

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Murilo's First 100 Days

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Industry Baby Hygiene
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Agencia Mood São Paulo
Director J.brivilati E André Castilho
Producer La Casa De La Madre
Released March 2016

Credits & Description

Mood, Sao Paulo has launched this stunt for Huggies giving a visually impaired mother a 3-D printout of her ultrasound and then followed her for "Murilo's First 100 Days."
Client: Kimberly-Clark - Huggies
Agency: Mood
Title: Os primeiros 100 dias de Murilo
Creative Directors: Bruno Brasileiro, Felipe Munhoz and Rafael Gonzaga
Creation: André Félix, Bruno Brasileiro, Felipe Munhoz and Rafael Gonzaga
Convergence: Luis Constantino and Sabrina Tito
Customer Service: Fábio Meneghati and Camilla Lojudice
Media: Eduardo Lellis
Planning: Daniel Rios e Fabricio Natoli
RTV: Rita Teófilo and Thiago Campos
Producer: La casa de la madre
Executive Producer: Paulo Geraissate
Customer Service: Paula Ferrari
Director: J. Brivilati
Director of Photography: J. Brivilati
Art Director (Producer): Thais Trolize
Editing: Douglas Gomes
Audio Producer: Lua Nova
Conductors: Thomas Roth and Teco Fuchs
Customer Service: Tiago Armani
Sound Design: Lua Nova team
Client Approval: Lizandra Bertoncini, Maria Eugênia Duca, Priya Patel and Simone Simões