Hyundai Film, Digital Going Home [video] by Playground

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Going Home [video]

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market South Korea
Agency Playground
Director Byoung-Chul Kim
Executive Creative Director Thomas Hong-Tack Kim
Creative Director Seok-Jin Shin
Art Director Jemma Shin, A-Ran Cho
Copywriter Ji-Hyun Lim, Jin-Hee Ahn, Min-Sung Kim, Ji-Yeon Kim
Editor Chul-Young Oh
Production Africa Pictures
Released January 2016

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Interactive Lotus Best Use Of Online Video Silver

Credits & Description

Company Entering: Playground, Seoul
Entry Title: Going Home
Brand: Hyundai Motor Group
Advertiser: Hyundai Motor Group
Agency: Playground, Seoul
Chief Creative Officer: Thomas Hong-Tack Kim
Executive Creative Director: Thomas Hong-Tack Kim
Creative Director: Jin Shin
Copywriter: Jin-Hee Ahn/Min-Sung Kim/Ji-Yeon Kim/Ji-Hyun Lim
Art Director: A-Ran Cho/Jemma Shin
Account Executive: Jun-Hyeon Park
Media Planning Director: Innocean Worldwide
Media Planning Manager: Innocean Worldwide
Media Planner: Innocean Worldwide/Soji Park
Agency Producer: Min Kim
Film Production Company: Africa Pictures, Seoul
Director: Chul Kim
Cinematographer: Jung-Ho Lim
Gaffer: Taek-Jun Song
Executive Producer: Jong-Wan Park
Film Producer: Tae-Bong Choi/Byung-Hwan An
Post-Production Company: Post Island, Seoul
Editor: Chul-Young Oh
Colorist: Hak-Min Noh (C.I.C.)
Flame Artist: Hyun-Jun Seo
Special Effects Company: Filpevil, Seoul
Visual Effects: Dong-Hyeok Seo
Sound Production Company: Seoul Vision, Seoul
Sound Designer: Young-Bum Jin
The Brief: Seven Decades After North And South Korea Were Divided, There Are Tens Of Thousands Of Koreans Who Remain Separated From Their Hometowns And Their Families. As The Last Generation Of Displaced Koreans Reaches Its Twilight Years, So Too Dwindles The Hope That They Will Ever Be Able To Return Home. To Fulfill The Dream Of One Such Korean, 88-Year-Old Grandfather Kim Gu-Hyeon, Hyundai Motor Group Motor Group Incorporated Virtual Reality And Automotive Technology To Create An Unforgettable Journey Back To His Hometown.
The Strategy: For Hyundai Motor Group, The “Going Home” Campaign Is Part Of The Companys Vision To Use Creativity And Technology To Make What Seems Impossible, Possible—And In Doing So, Make The World A Better Place.
The Result: The Heartwarming “Going Home” Video Aired On Seven Prime Time News Programs In South Korea And Struck A Chord Worldwide, Garnering Close To 12 Million Total Views And Generating Warm Comments From Around The Globe. The Press, Too, Were Moved By The Story And Its Universal Themes—Not Only Of Family And Home, But Also Of Creativity And Technology. For Hyundai, The “Going Home” Campaign Is Part Of The Companys Vision To Use Technology To Make What Seems Impossible, Possible—And In Doing So, Make The World A Better Place.