Hyundai: iPark app by Y&R Tel Aviv for Hyundai

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Israel
Agency Y&R Tel Aviv
Copywriter Nadav Raviv
Production Pitchipoy Animation Productions
Released October 2011

Credits & Description

Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers.

How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Tzur Golan
Executive Interactive Directors: Sagi Blumberg, Roy Cohen
Executive Client Director: Adam Polachek
Art Directors: Dan Kashani, Adva Alon
Copywriter: Nadav Raviv
Supervisors: Alon Segal, Merav Greenshtein
Account Manager: Gadi Margulian
Production Company: Pitchipoy Animation Productions

The Film titled Hyundai: iPark app was done by Y&R Tel Aviv advertising agency for Hyundai in Israel. It was released in Oct 2011.