IBM Film, Digital Watson by @radical.media, Ogilvy & Mather New York

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Watson

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Industry IT Solutions & Professional Networks
Media Film, Digital, Interactive & Mobile
Market United States
Agency @radical.media
Agency Ogilvy & Mather New York
Released November 2010

Awards

One Show 2011
One Show Innovation in Advertising / Single Silver
One Show Integrated Branding / Integrated Branding Campaign Bronze

Credits & Description

Category
Innovation in Advertising / Single
Agency
Ogilvy New York / New York
Client
IBM
Title
Watson
Agency Producer
Pierre Wendling, Lee Weiss, Jenn Pennington, Erika Tribble, Karl Westman
Art Director
Michael Paterson, Miles Gilbert
Creative Director
Steve Simpson, Susan Westre, David Korchin, Jason Marks, Mark Girand, Michael Paterson, Tom Godici, Greg Ketchum
Designer
Joshua Davis, Sid Tomkins, Justin Walsh
Director
Paul Bozymowski
Production Company
@Radical Media , Go Robot , Pulse Music
Writer
Mark Girand, Niels West, Steven Schroth