Icici Lombard General Insurance Film, Digital ICICI Lombard - #IWillDriveYouHome by Ogilvy & Mather Mumbai

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ICICI Lombard - #IWillDriveYouHome

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Industry Traffic safety
Media Film, Digital, Interactive & Mobile
Market India
Agency Ogilvy & Mather Mumbai
Associate Creative Director Shahvan Kaikobad, Ajit Sahoo
Executive Creative Director Kainaz Karmakar, Harshad Rajadhyaksha
Creative Director Rajiv Rao
Art Director Mahesh Parab, Hari Singh Rawat, Harshal Walawalkar, Ajit Sahoo
Copywriter Talha Bin Mohsin, Shahvan Kaikobad
Released May 2017

Credits & Description

Drunk driving is not a new problem. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, we knew that to make any sort of a difference, we would have to do something extremely relatable and yet something that would stand out from the other work done on the subject. Drunk driving accidents claim close to 8 lives every day. While people may not know the exact number, they are more than aware about just how dangerous drunk driving could be. Yet, the superman syndrome runs strong in us. Agency: Ogilvy Mumbai
Media: Web Film
Category: Public interest
Client: ICICI Lombard
Agency: Ogilvy Mumbai
Country: India
Executive Creative Director: Harshad Rajadhyaksha
Executive Creative Director: kainaz karmakar
Creative Director: Rajiv Rao
Group CD / Copywriter: Talha Bin Mohsin
Group CD / Art Director: Mahesh Parab
Art Director: Harshal Walawalkar
Art Director: hari rawat
Associate CD / Copywriter: Shahvan Kaikobad
Associate CD / Art Director: ajit sahoo
Account Management Team: Sushma Singh, Sayed Yusoof, Amritesh Kumar, Sohil Kothari
Brand Planning Team, Prem Narayan, Preeti Shetty