IKEA Film, Digital Irresistible Pointless Trueview Ads - Making Out by Akestam.holst Stockholm

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Irresistible Pointless Trueview Ads - Making Out

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Industry Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Magnus Jakobsson
Art Director Jesper Holst
Copywriter Mark Ardelius
Production Bacon
Director Martin Werner
Released November 2017


ADC Awards 2018
Interactive Online / Mobile / Interactive Video - Campaign SILVER CUBE

Credits & Description

With the concept Where Life Happens Ikea show that they understand and gets inspired by peoples everyday life. In real life as well as in the digital world. In the Perceptive banner ad campaign they acknowledged that you most of the time click on banners by mistake. Trueview ads are for the same reason annoying. People are seldom on youtube to watch them. They run for a minimum of 5 seconds before you can skip them. When most brands put their regular TV ads on youtube and pray for people to stay IKEA turns it the other way around. The actors in these customized ads are so aware that the content is boring and private that they beg you to skip them. Agency: Akestam Holst
Media: Experiential
Title: Irresistibly pointless true view ads
Category: Home appliances & furnishings
Client: IKEA Sweden
Agency: Åkestam Holst
Production: Bacon CPH
Country: Sweden
Director: Martin Werner
Creative Director: Magnus Jakobsson
Art Director: Jesper Holst
Copywriter: Mark Ardelius
Producer: Rickard Björlin
Planner: Jerker Winther
Account Director: Kjell Månsson
Agency Producer: Leila Widgren
Account manager: Agneta Oppenheim
Client: Patrik Nygren-Bonnier, Maria Granath, Carin Jacobsson
Digital strategist: Mimmi Grafström