IKEA Film, Digital LULLABIES by Forsman & Bodenfors Stockholm

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LULLABIES

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Industry Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Forsman & Bodenfors Stockholm
Art Director Adam Ulvegärde, Andreas Malm
Account Supervisor Hans Andersson
Production Kokokaka
Production Social Club
Copywriter Elisabeth Christensson, Fredrik Jansson
Photographer Carl Nilsson
Released April 2011

Credits & Description

Category: Best Music/Sound Design
Advertiser: IKEA
Product/Service: IKEA
Agency: FORSMAN & BODENFORS
Date of First Appearance: Apr 1 2011
Entry URL: http://entries.se/e/ikea/lullabies/site/
Art Director: Adam Ulvegärde (Forsman & Bodenfors)
Art Director: Andreas Malm (Forsman & Bodenfors)
Copywriter: Fredrik Jansson (Forsman & Bodenfors)
Copywriter: Elisabeth Christensson (Forsman & Bodenfors)
Graphic Designer: Christoffer Persson (Forsman & Bodenfors)
Web Producer: Stefan Thomson (Forsman & Bodenfors)
Agency Producer: Alexander Blidner (Forsman & Bodenfors)
Planner: Tobias Nordström (Forsman & Bodenfors)
Account Manager: Katarina Klofsten (Forsman & Bodenfors)
Account Supervisor: Hans Andersson (Forsman & Bodenfors)
Production Copmany: (Social Club)
Production Company: (KokoKaka)
Media Agency: (MEC)
Director: (RBG6)
Photographer: Carl Nilsson
Music: (Music Super Circus)
Advertiser's Supervisor: Christine Eliasson (IKEA)

English Synopsis
IKEA has a long running claim for their bed offer, ”Better Sleep for Everyone”. They wanted to revitalise the claim in a campaign that would engage every man, woman and child in Sweden, regardless of age, size or if they were in the market for a new bed. It seemed like a tough task, until we thought of something everyone, young or old, has a relationship to. Lullabies! Not lullabies produced in the traditional way, but in a new, modern way. Lullabies you’d be happy to pay for in a record store (if record stores still existed).