IKEA Film, Digital Perceptive Banners by Akestam.holst Stockholm

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Perceptive Banners

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Industry Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Akestam.holst Stockholm
Released February 2017

Credits & Description

Category: Home appliances & furnishings
Client: IKEA Sweden
Agency: Åkestam Holst
Country: Sweden
Additional Info: Ida
With the concept "Where life happens" IKEA wants to show how they've always been inspired by how people live in the real world. In a nation wide integrated campaign we dramatized how IKEA can help solve or improve all kinds of emotional everyday problems. That goes for life on the Internet too. In real life you seldom tap a mobile banner ad out of interest. In fact, surveys state that most Banner Ad clicks are accidental. So why not show that even a banner can be perceptive? IKEA is where life happens, even when it’s a mistake.
Media: Interactive