IKEA Film, Digital Piso 20 by Good Rebels Madrid

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Piso 20

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Industry Home Furniture, Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market Spain
Agency Good Rebels Madrid
Released May 2017

Credits & Description

Category: House, Garden
Media: Experiential
Brand: IKEA
Agency: Good Rebels
Geo: Spain
Advertising Agency: Good Rebels, Madrid, Spain
Published: May 2017
After 20 years of helping set up millions of apartments throughout Spain, it was time that Spaniards helped Ikea set up a very special apartment, one filled with two decades worth of memories.
An apartment on Instagram with more than 20 rooms and around 20 points of interaction that took users on a journey through IKEA’s history in a way that no one had ever done before, through the brand’s best-known insights and fans’ anecdotes over the last 20 years.