SOUR/MIRROR by MASASHI QANTA SAQOOSHA HIROKI for Zenith

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SOUR/MIRROR

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Industry Records & Cinema Production
Media Film, Digital, Interactive & Mobile
Market Japan
Agency MASASHI QANTA SAQOOSHA HIROKI
Director Hiroki Ono
Released December 2010

Credits & Description

Category: Publications & Media
Advertiser: ZENITH
Product/Service: INDEPENDENT BAND
Agency: MASASHI QANTA SAQOOSHA HIROKI
Date of First Appearance: Dec 9 2010
Entry URL: http://sour-mirror.jp/_award/en/
Creative Director/ Director: Masashi Kawamura (Masashi + Qanta + Saqoosha + Hiroki)
Technical Director/ Director/ Programmer: Qanta Shimizu (Masashi + Qanta + Saqoosha + Hiroki)
Director/ Programmer: Saqoosha (AID-DCC/ Katamari)
Director: Hiroki Ono (Aoi Promotion)
Programmer: Yuma Murakami (Masumasu)
Film Producer: Yasuhito Nakae (Aoi Promotion)
Film Producer: Hisaya Kato (Aoi Promotion)
Film Project Manager: Hidetoshi Nagamine (Aoi Promotion)
Musician: Sour (Zenith)
Programmer: Jun Kuriyama (S2 Factory)
Programmer: Shu Takano (S2 Factory)

English Synopsis
This is an interactive music video for the Japanese band SOUR. Their new song 'Mirror' sings about the fact that everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the people online. By connecting to your Facebook, Twitter, and the webcam, every viewing experience will be personalized based on your social network status. We also involved the fans by funding the budget through Kickstarter, and allowed them to be a part of the video by following SOUR's Twitter account.