ING-DiBa: Free Throws like Dirk Nowitzki by Agenta werbeagentur for ING

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ING-DiBa: Free Throws like Dirk Nowitzki

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Agenta werbeagentur
Released May 2012

Credits & Description

Advertised brand: ING-DiBa
Advert title: Free Throws like Dirk Nowitzki
Headline and copy text: When you shoot and score, that's DiBaDu.

Advertising Agency: agenta agenturgruppe, Münster/Berlin
Agencies involved: agenta werbeagentur, die zeitspringer, gjuice

Short rationale (optional):
ING-DiBa is the official sponsor of the German Basketball Federation, with national player and Dallas Mavericks' star Dirk Nowitzki as their brand ambassador.

Aim: to develop an innovative campaign for Basketball-Events across Germany that presents ING-DiBa as the direct bank of choice for the younger target group and attracts new customer interest. This target group in particular always has their smartphone with them.

We set up a digital billboard that became a virtual basketball hoop for passers-by. The public was able to use the digital billboard to log in via a mobile website and throw a virtual basketball by moving their smartphones. A message was automatically displayed on their Facebook Wall and were then able to follow the streamed event live onlin and cheer for their player using likes. This was visually and acoustically transmitted to the digital billboard.ING-DiBa was able to demonstrate how easy and efficient banking can be in a very compelling way, and position itself as an innovation leader.