"Pay With a Tweet" by R/GA New York for Innovative Thunder

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"Pay With a Tweet"

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Industry Publishing, streaming & media
Media Film, Digital, Interactive & Mobile
Market United States
Agency R/GA New York
Associate Creative Director Christian Behrendt, Leif Abraham
Released June 2010

Awards

Cannes Lions 2011
Cyber lions Viral Marketing Grand Prix

Credits & Description

Category: Viral Marketing
Advertiser: INNOVATIVE THUNDER
Product/Service: CURRENCY SYSTEM
Agency: R/GA
Date of First Appearance: Jun 13 2010
Entry URL: http://www.knarre.com/pwat_awards_cannes
Associate Creative Director: Leif Abraham (R/GA)
Associate Creative Director: Christian Behrendt (R/GA)
Programmer: Alexander Milde (R/GA)
Programmer: John Tubert (R/GA)

English Synopsis
Pay with a Tweet is the first social payment system, where people pay with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?". It’s simple, people who have something to sell simply add the Pay With A Tweet button to their site, and people simply click on the button and tweet about the product. They are then able to download it: a book, album, or whatever. What began as a promotion became a whole new way to trade content online.