Inspiring Girls Film, Digital Let's Get Animated by MullenLowe London

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Let's Get Animated

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Industry Public awareness
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency MullenLowe London
Released March 2017

Credits & Description

This is MullenLowe London latest campaign for Inspiring Girls, following on from the huge success of our campaign last year for Inspiring The Future which you helped us with coverage ( its had over 30million views to date with zero media spend! Shockingly, in children’s books, TV shows and films, only 29% of characters are women and even then, they’re usually sidekicks or damsels in distress. MullenLowe London created a film with the help of a female animator, Sophie Markatatos, in the hope that the big studios will commit to creating more lead female characters. We also used ran press and outdoor using for incredibly talented female illustrators from different parts of the world. In fact apart from a few token men the entire campaign was created using female talent.
Media: Interactive
Category: Public interest
URL: http://redrawthebalance.inspir...
Client: Inspiring Girls
Agency: MullenLowe London
Country: United Kingdom