Intel Film, Digital Sound In Silence by mcgarrybowen Shanghai

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Sound In Silence

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market China
Agency mcgarrybowen Shanghai
Chief Creative Officer Jeffry Gamble
Creative Director Recky Hou, Swing Gu
Art Director Leo Li, BILLIE CHEN, LOUIS PENG
Copywriter Eko li, Lingfei Xie, DORA TSAO, YUHANG LIU
Released February 2018

Awards

ADFEST 2018
Interactive Lotus BEST USE OF TECHNOLOGY SUB-CATEGORIES: Use Of Digital Technology Bronze

Credits & Description

Company Entering : Mcgarrybowen, Shanghai
Brand : Intel Hyper-sense Music Shirt
Advertiser : Intel
Agency : Mcgarrybowen, Shanghai
Chief Creative Officer : Jeffry Gamble
Creative Director : Recky Hou/ Swing Gu
Copywriter : Dora Tsao/ Eko Li/ lingfei Xie/ Yuhang Liu
Art Director : Leo Li/billie Chen/louis Peng
Director Of Innovation : Gavin Cheng
Account Director : Simone Tam/ Carol Ma/ Jasmine Qu/ Jeff Cai
English context explanation :
Hearing impaired dancers are unable to experience the music that drives their life's passion. Despite daily practice, performing without the help of an interpreter remains a distant dream. Using the power of intel chipsets, we created the hyper sense music shirt, a wearable device that translates music into motion. Equipped with 40 vibration modules, the shirt communicates the nuance of sound - from the tapping of a cymbal to the melody of a piano solo. As a result, two hearing impaired dancers experienced a new sense of perception, and on the stage of 'my future', china's most popular technology show, they delivered an amazing live performance without an interpreter - for the first time in their lives.