Intel Film, Digital Intel: IT Fasion by Look At Me

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Intel: IT Fasion

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Industry Computers & Computer Accessories, IT & Electronical Components
Media Film, Digital, Interactive & Mobile
Agency Look At Me
Released March 2011


MIAF Awards 2011
MIXX Awards (Internet): Interactive Tools Best interactive banner First place

Credits & Description

Our goal was to present a brand new family of Intel processors to young trend-setters who care about nothing but fashion and trends. So how you sell it to people who just don't care? We've decided to show them that IT has it's own fashion and it's so last season to be back in time with software or hardware. We've developed a unique personalized banner using HTML5 technology. The banner was able to display your version of OS and browser along with internet connection speed and track wheather you are it fashionable enough. The information was presented in the form of glossie magazine tipical do's and don'ts. New Intel i3–i7 were presented as the hottest trend you should know about. ITR % over 10 %, more than 500 000 young people reached, positive buzz in social media.