Sony / Intel: Project Shiphunt by 180 LA for Intel

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Sony / Intel: Project Shiphunt

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Industry Computers & Computer Accessories, Laptops, Netbooks, Tablets, IT & Electronical Components
Media Film, Digital, Interactive & Mobile
Market United States
Agency 180 LA
Executive Creative Director William Gelner
Art Director Ryan Pocket Fluet
Copywriter Ben Barney
Editor Dave Groseclose
Released April 2011

Awards

One Show 2012
One Show Interactive Integrated Branding / Integrated Branding Campaign - 360 Merit
One Show Interactive Online Films & Video / Long Form - Single Merit

Credits & Description

Project Shiphunt is a joint venture from Sony and Intel that will empower a group of students from Michigan to discover a sunken ship. Using Sony VAIO laptops powered by 2nd Generation Intel Core Processors, the students will harness technology to bring shipwreck hunting into the 21st century.
Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Directors: Gavin Lester, Paul Bichler
Copywriter: Ben Barney
Art Director: Ryan “Pocket” Fluet
Head of Production / Managing Partner: Peter Cline
Senior Producer: David Emery
Interactive Producer: Christopher Neff
Editor: Dave Groseclose
Account Director: Michele Tebbe
Account Manager: Mike Slatkin