Intel Film, Digital THE BEAUTY INSIDE: EPISODE 1: HELLO MY NAME IS ALEX by Pereira & O'Dell San Francisco

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Industry IT & Electronical Components
Media Film, Digital, Interactive & Mobile
Market United States
Agency Pereira & O'Dell San Francisco
Executive Creative Director Jaime Robinson
Creative Director Jason Apaliski
Account Supervisor Gary Theut
Service Agency Laundry
Director Drake Doremus
Art Director Chaz Whitworth
Copywriter Neil Ramanan
Producer Eva Mautino, Michael Tavendale
Editor Annette Davey, Tyler Higgins
Service Agency N Tropic
Released May 2013


Cannes Lions 2013
Film Lions Internet Film; Internet Film Series Grand Prix

Credits & Description

Type of entry: Internet Film
Category: Internet Film Series
Advertiser: INTEL + TOSHIBA
Agency: PEREIRA & O'DELL San Francisco, USA
Chief Creative Officer: Pj Pereira
Executive Creative Director: Jaime Robinson
Creative Director: Jason Apaliski
Copywriter: Neil Ramanan
Art Director: Chaz Whitworth
Agency Producer: Jeff Ferro/Elisa Moore/Erin Dahlbeck Davis
Account Supervisor: Gary Theut
Producer: Eva Mautino/Michael Tavendale
Director: Drake Doremus
Editor: Annette Davey/Tyler Higgins
Sound Design/Arrangement: Robert Feist At Ravenswork
Post Production: N Tropic
Animation: Laundry
Music: Dustin O'Halloran
Account Manager: Henry Arlander/Lisl Schilperoort
Planner: Nick Chapman/Justin Cox/Josh Brandau/Dan Beer
Editing Company: Lost Planet Editorial
Brief Explanation
The Beauty Inside is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in love, everything changes for him. He knows he will see her again, but she will never see him.
This charming Facebook experience features an omnipresent character in the form of a Toshiba Portégé Ultrabook with Intel Inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship. The series gave Intel and Toshiba a chance to interact with and provide a branded entertainment experience to a younger generation of consumers engaged in social media.