Intershop Film, Digital The Box for Boxes by The Reactor

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The Box for Boxes

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Industry Business equipment & services
Media Film, Digital, Interactive & Mobile
Market Australia
Agency The Reactor
Creative Director Nick Brown
Art Director Sam Mccarron
Copywriter Angus Smallwood
Production Treehouse Studios
Director Nick Rieve
Producer Kirsten Michael
Released November 2016

Credits & Description

Online promotional videos for technology companies normally try to show off lots of complicated high tech wizardry. But when eCommerce backend developers Intershop approached The Reactor advertising agency to create their new B2B communication, things went a different way. "Intershop is the business you've never heard of who's product you use every day" says The Reactor's MD, Phil Childs. "Their software delivers eCommerce solutions for some of the world's biggest companies, as well as key Australasian businesses such as Australia Post and Incitec Pivot. But we didn't want to focus on the scale or the complexity of what they do. We thought their key benefit was that their technology is an out of the box solution for moving boxes. So we made a video about cardboard boxes."
Media: Web Film
Category: Retail services
Client: Intershop
Agency: The Reactor
Production: Treehouse Studios
Country: Australia
Director: Nick Rieve
Managing Director: Phil Childs
Creative Director: Nick Brown
Art Director: Sam McCarron
Copywriter: Angus Smallwood
Producer: Kirsten Michael
About Intershop:
Leading provider of omni-channel e-commerce solutions and services for B2C and B2B businesses.