iPhone Film, Digital iPhone: SiriClaus by DDB Remedy San Francisco

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iPhone: SiriClaus

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Industry Mobile phones, devices & accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency DDB Remedy San Francisco
Associate Creative Director Matt Klug
Executive Creative Director Keith Ciampa
Copywriter Justin Peele
Editor Eric Kuehnl
Released December 2011

Credits & Description

SiriClaus is a web based iPhone app that helps parents answer all those tough questions kids have about Santa Claus. Users choose what type of answer they would like SiriClaus to respond with from four popular Santa questions. Mimicking the Siri experience, SiriClaus then gives the user a hilarious response to the question they chose. Some fun examples are below:
Q: Is Santa Claus real?
A: Yes, but Santa Claus only comes when you pick up your toys. He doesn’t like tripping over your toys.
Q: When is Santa coming?
A: Santa isn’t coming because your messy room scared him away.
Q: Is Santa bringing me what I wished for?
A: No. Santa Claus’s records show that you have enough toys.
Q: Have I been naughty or nice?
A: Naughty. But maybe if you give your mom a foot rub Santa will change his mind.
Advertising Agency: Tribal DDB, San Francisco, USA
Executive Creative Director: Keith Ciampa
Associate Creative Director: Matt Klug
Technology Director: Jared Stanley
Senior Developer: Tyler Madison
Senior Art Directors: Shawn Gurczak, Tony Zimney
Senior Copywriter: Reid Hultman
Copywriter: Justin Peele
Digital Producer: Lisa Hubbert
Broadcast Producer: Jessica Manning
Editor: Eric Kuehnl