Academy Of Performing Arts Film, Digital If You Dont Come, We Will Act In Adverts by Vaculik Advertising

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If You Dont Come, We Will Act In Adverts

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Industry Shows, Events & Festivals
Media Film, Digital, Interactive & Mobile
Market Slovakia
Agency Vaculik Advertising
Creative Director Peter Izo, Peter Ižo
Art Director Brano Mlady
Copywriter Peter Izo, Peter Ižo, Petra Števonková
Production Hitchhiker Films
Director Dan Ruzicka
Released May 2016

Awards

Golden Hammer 2017
Campaigns Integrated Multi-platform Campaign Diploma

Credits & Description

Agency: MADE BY VACULIK - Bratislava
Client: Istropolitana Projekt
Authors:
Peter Ižo, MADE BY VACULIK, Creative Director
Peter Ižo, MADE BY VACULIK, Copywriter
Braňo Mladý, MADE BY VACULIK, Art director
Petra Števonková, MADE BY VACULIK, Copywriter
Ivan Hulík, Hitchhiker, Production
Entrant Agency: Made By Vaculik
Client: Academy Of Performing Arts
Brand: Istropolitana Projekt
Product/service: Festival Of Theatre Schools
Advertising Agency: Made By Vaculik
Production Agency: Hitchhiker Films
Creative Director: Peter Izo
Art Director: Braňo Mladý
Copywriter: Peter Izo
Director: Dan Růžička
Director Of Photography: Dušan Husár
Photographer: Jakub Klimo
Release Date: 01.05.2016
Synopsis:
The Academy of Performing Arts organizes a prestigious annual Festival of Theatre Schools. The 21st annual of the event was held in 2016. Our task was to invite not only students and emerging actors, but foremost as many visitors interested in traditional “adult” theatre as possible.
Students need the viewers to come to the next Istropolitana Project International Festival of Theatre Schools. Because they need audience to feel that there is a purpose in doing theatre, so that their talent is not wasted. Otherwise, they'll act in adverts.
We created a campaign featuring real students of acting (festival participants), who showed how sad their career might have ended up if they gave up theatre.
Naturally, the festival was completely sold out.