Itau Bank Film, Digital The Adventures of Penny [video] by DM9DDB Sao Paulo

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The Adventures of Penny [video]

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Industry Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency DM9DDB Sao Paulo
Creative Director Marco Versolato, Jaques Lewkowicz
Art Director Leo Macias, Zico Farina, Paulo Junger
Released January 2016


Wave Festival, 2016
Design Design Gráfico Ouro
Direct Uso de Mídia e/ou Estratégias de Marketing Direto Bronze

Credits & Description

Title: The Adventures of Penny
Agency: Dm9ddb
Advertiser: Itaú
Country: Brasil
Creative Director: Marco Versolato, Leo Macias, Zico Farina
Agency Producer: Clariana Costa/ Nereu Marinho
Attendance: Marcelo Passos, Suzana Poli, Marcelo Trivilato, PaulaCalabró
Sinopse: It's a fact that children who learn how to deal with money from an early age will better manage theirfinances in the future. We were than asked to create an interesting and attractive piece for childrenthat would help them with their financial education, highlighting the importance of saving to buysomething they want later.Financial educational and reading. We opted for combining those two topics with the world's firstpiggybank book. A book that teaches children how to deal with and save mo
Designer: Paulo Junger
Art Director: Paulo Junger, Leo Macias
Produtora: Studio
Diretor: Cadu Macedo