Ivyrevel Film, Digital Data Dress

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Data Dress

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Industry Apparel, Clothing & Footwear, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Worldwide
Production MediaMonks
Released February 2017

Credits & Description

The digital fashion house Ivyrevel, supported by the H&M group, is proud to announce that they are partnering with Google to bring couture into the digital age with the Data Dress - a personalized dress designed using a smartphone app developed by Ivyrevel, Google and digital production powerhouse, MediaMonks. The app tracks each user’s activity and lifestyle which is then interpreted into a truly unique, and on-trend, custom-made Ivyrevel dress. Google is the latest groundbreaking partnership for Ivyrevel, the world's first digital fashion house, founded in 2013 with the ambition to merge fashion creativity with technological innovation. The Data Dress is an initiative from Ivyrevel’s Fashion Tech Lab, committed to shaping the future of fashion.
Media: Interactive
Category: Online services
Client: Google
Brand: Ivyrevel
Agency: -
Production: MediaMonks
Country: Sweden