Mom by David&Goliath for Jack In The Box

Mom

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market United States
Agency David&Goliath
Chief Creative Officer Colin Jeffery
Executive Creative Director Steve Yee, Bobby Pearce
Art Director Rory Odani
Junior Art Director Henry Hsu
Copywriter Jason Miller
Production Spinach
Director Steve Yee, Bobby Pearce
Released May 2016

Credits & Description

Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Steve Yee
Executive Creative Director: Bobby Pearce
ACD/Art Director: Rory Odani
ACD/Copywriter: Jason Miller
Junior Art Director: Henry Hsu
Social Media Art Director: Fabienne Wente
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Karen Jean
Senior Agency Producer: Juliet Diamond
Agency Producer: Carlie Naftolin
Group Account Director: Michele Tebbe
Account Director: Bryan Reugebrink
Management Supervisor: Nancy Diaz
Account Supervisor: Denny Tran
Account Coordinator: Shannon Stucke
Senior Project Manager: Lila Anton
Project Manager: Mark Diaz
Sr. Social Strategist: Natalie Gomez
Sr. Digital Strategist: Rachel Fletcher
Digital Analytics Manager: Shaun Jacobs
Production Company: Spinach
Director: Bobby Pearce
Director: Steve Yee
Director of Photography: Omar Morales
Head of Production: Adam Bright
Production Company: Spinach
Editorial House: Spinach LA
Editor: Dan Bootzin
Assistant Editor: Carlos Crooks
Producer: Hunter Conner
Producer: Jonathan Carpio Fell VFX
VFX Supervisor: Russell Fell
Executive Producer: Rachel Koch
Mix Facility: Margarita Mix
Sound Designer/Mixer: Nathan Dubin
With a series of online videos rolling out tomorrow (5.26) on Facebook and Twitter, the goal is to drive awareness of Jack in the Box’s ‘buy one, give one’ coupon, which gives customers a second burger for every one they buy – to give to whoever they want – because there is no better way to celebrate #NationalBurgerDay than by giving a free burger to your friend. Six different spots will be launched and geo-targeted to specific demographics based on who the brand mascot, Jack (very strongly) believes deserves your free burger. Links to the spot can be found below, with suggestions on who to give your burger to this Saturday, like:
– Your ‘Mom,’ because who else wiped away the tears and let you know everything would be okay when you skinned your knee
– Or the ‘Coach’ of your Pee Wee football team who always told you to give 110% (despite it not being scientifically correct)
– Or how about the guy who plays ‘Tambourine’ in the band and always plays his heart out, even though anyone with a sense of rhythm can do his job
– Or maybe your gaming friend ‘Ghostpuppy’ who you’ve never met but always has your back against goblins