Jimmy Brings Film, Digital Songmelier by Whybin\TBWA Sydney

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Songmelier

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Industry Catering & Fine Restaurants
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Whybin\TBWA Sydney
Released July 2018

Credits & Description

Media: Interactive
Category: Drinks, alcoholic
Client: Jimmy Brings / Spotify
Agency: Eleven / TBWA Sydney
Country: Australia
Published: July 2018
Synopsis:
Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. "The Songmelier" Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Each playlist features some of Spotify's most unusual microgenres including Bubblegum Trap, Aussietronica, Chillwave and Electrofox, curated to complement the characters of each drop.