John Lewis Film, Digital Busters Garden Interactive Christmas Vr Experience by MPC

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Busters Garden Interactive Christmas Vr Experience

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Industry Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency MPC
Released April 2017

Awards

Creative Circle 2017
Innovation Best Innovation/use Of New Technology Gold

Credits & Description

Brand: John Lewis
Entrant: Mpc London
Agency: Mpc London
Synopsis:
‘Buster’s Garden’ is one of the most technically ambitious VR pieces attempted in advertising. This is the first commercial interactive VR experience that allows people to control interactivity with their own hands, rather than with physical controllers. Notably it’s the first VR experience to introduce video capture of users by setting up a 3D camera in-store, with instant composition of users into the 3D garden scene. This innovation meant that in a VR first, users could immediately share a unique film of themselves in the 3D environment just moments after they’d taken part in the experience, increasing sharability and engagement.