K-Swiss Film, Digital MFCEO by Caviar

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MFCEO

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Industry Sportswear, Athletic Footwear & Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency Caviar
Director Jody Hill
Executive Creative Director Glenn Cole
Creative Director Barton Corley
Art Director Jay Kamath
Copywriter Matt Heath
Producer Michael Sagol
Account Supervisor Matt Rohmer
Editor Matt Murphy
Released July 2012

Awards

D&AD Awards 2012
Digital Advertising Web Films Yellow Pencil

Credits & Description

Category: Long Format Internet Film
Advertiser: K-SWISS
Product/Service: FOOTWEAR
Agency: 72ANDSUNNY
Production Company: CAVIAR, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Executive Creative Director: Glenn Cole
Creative Director: Matt Murphy/Barton Corley
Copywriter: Matt Heath
Art Director: Jay Kamath
Agency Producer: Sam Baerwald/Danielle Tarris

Account Supervisor: Matt Rohmer
Producer: Michael Sagol
Director: Jody Hill
Editor: Matt Murphy
Sound Design/Arrangement: Play Sound/Machine Head
Music: Marilyn Manson: The Beautiful People
Account Manager: Megan Woods/Thomas Martin
Cinematographer: Jimmy Lindsey
EditingCompany: Final Cut
Account Manager: Megan Woods/Thomas Martin
Cinematographer: Jimmy Lindsey
Editing Company: Final Cut
Other Credits: Vfx: Telecine/Animation
English Description
In 2010, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers from HBO's Eastbound & Down to an endorsement deal. In 2011, Kenny takes over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world. He innovated in all aspects of business, even product development as this video exemplifies.