K-y Film, Digital LAST DIVE by DraftFCB Buenos Aires

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LAST DIVE

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Industry Lubricants
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency DraftFCB Buenos Aires
Executive Creative Director Javier Campopiano
Creative Director Tony Waissmann
Art Director Facundo Ardila
Copywriter Veronica Perera
Producer Rony Cinco
Account Supervisor Agostina Luzzi
Released January 2013

Credits & Description

Advertiser: JOHNSON & JOHNSON
Agency: DRAFTFCB BUENOS AIRES
Category: Short Format Internet Film
Advertising campaign: LAST DIVE
Account Supervisor: Agostina Luzzi
Advertiser's Supervisor: Belén Saravi
Director: Cinco
Producer: Cinco
Director Of Photography: Demian Rodenstein
Director Of Photography: Diego Robaldo
Art Director: Facundo Ardila
Agency Producer: Gabriel Lancioni
Chief Creative Officer: Javier Campopiano
Account Manager: Karen Goldstein
Advertiser's Supervisor: Matias Robirosa
Agency Producer: Martin Mainetti
Other Credits: Ramiro Starosta
Copywriter: Veronica Perera
Other Credits: Emiliana De Medio
Executive Creative Director: Javier Campopiano
Sound Design/Arrangement: Matias Schiselman
Creative Director: Tony Waissmann
Post Production: Wolf

Brief Explanation
KY is an intimate gel for those couple who need to revive their sex life.The teddy bear is a less original demonstration of love and also a cliché. Ky Gel fights back against the twee by killing teddy bears in order to bring back sexual activity and turn up the heat in your relationship.