Kalles: Egg Timer App by Crispin Porter + Bogusky Gothenburg for Abba Seafood

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Kalles: Egg Timer App

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Industry Grocery and Other foods
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Executive Creative Director Gustav Martner
Creative Director Niklas Moberg
Art Director Martin Jon Adolfsson
Production Adore You
Released May 2011

Credits & Description

This iPhone app for Swedish sandwich spread Kalles Kaviar not only tells you how to boil the perfect egg, it will put together a playlist that, when finished, means your egg is ready. (It's all so you can get your egg perfectly hardboiled to accompany the caviar). It's clearly a hit with caviar/egg lovers - the app has already has more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.Agency: Crispin Porter + Bogusky Europe

Category: Food
Client: Kalles
Agency: Crispin Porter + Bogusky Europe
Production: Adore You
Country: Sweden
Executive Creative Director: Gustav Martner
Creative Director: Niklas Moberg
Art Director: Martin Jon Adolfsson
Content Manager: Alexandra Moberg
Interactive Producer: Mikael Lindkvist
Visual Designer: Malin Ekman
Senior Designer: Daniel Kvist
Technical Director: Per Rundgren